Brand You

To subscribe to the TP Wire Service Brand You RSS feed, copy and paste this URL into your feed reader or aggregator: http://tpwireservice.com/mt/archives/brand_you.xml



Should You Tell Clients You Work from Home?

It's a tricky issue. Carefully weighing the ethical and practical considerations can make or break your home-based business.

Filed under Brand You | Send this send this to a friend


Science of brain "fatigue"

22 Jul 2008 from Boing Boing | Read the full story»
New research suggests that the brain's "executive function," the mental system involved in abstract thinking, planning, and focusing on one thing instead of another, can be fatigued to the point that your ability to make decisions is badly hampered. Scientific American has an interesting survey of studies in this area. The, er, decision whether to read the article or not is up to you.

Filed under Brand You | Send this send this to a friend


Recession-Proof Jobs

A new report shows that tech-related positions are safe bets right now, especially software developer. But sales is solid, too.

Filed under Brand You | Send this send this to a friend


A Web Page of One's Own

14 JUL 2008 from the Wall Street Journal | Read the full story»

Plenty of people have personal Web pages. But are we reaching the point where you need one? (Subscription required)

Filed under Brand You | Send this send this to a friend


In Act 2 of Life, Doing Work That Matters

08 JUL 2008 from the New York Times | Read the full story»

In place of the hand-wringing and doomsday predictions, Mr. Freedman suggests creating new approaches and opportunities for 60-somethings, especially in the public and nonprofit sectors. Like members of the Experience Corps (created by Mr. Freedman) who help children succeed in school, these people might work part time as volunteers, with their expenses paid, to fulfill important community needs. (Subscription required)

Filed under Brand You | Send this send this to a friend


Reduce Stress and Have more Fun at Work by Joel Zeff

It's hard to have fun at work during stressful times. Your stress builds after each media report about the recession. You start hearing whispers of a merger, layoff or the all encompassing "restructuring." Your manager does not listen. Your customers don't listen. The guy that sells sandwiches in the lobby does not listen. Maybe it is just easier to be cranky.

Filed under Brand You | Send this send this to a friend


Lessons Learned from Ze Frank (Being Me)

20 Jun 2008 from PSFK | Read the full story»
Speaking of microcelebrities… a few weeks ago, Ze Frank put an open call out (via twitter) for individuals who were interested in giving up their Facebook profiles - and handing them over to him. Eager to rid myself of my growing addiction, I answered the call, wrote a page-long primer on how to be be "virtual Christine Huang," and hoped he would find my Facebook identity appealing enough to want to appropriate. Amazingly, out of the hundreds of his followers who responded, Ze chose mine to be one of the two to overtake.

Filed under Brand You | Send this send this to a friend


Working Alone in a Group

26 JUN 2008 from the New York Times | Read the full story»

[T]hat is the lesson of co-working. Getting down to work — in the zone, all cylinders pumping, time passing unnoticed — is an alchemy of worker and workspace. You never know what is going to make you click. In the end, it all comes down to putting your bottom in a chair, getting started and ignoring all the possible distractions. Where you do that best can differ by person and by day. It could be your office, your carefully designed office-alternative or your kitchen table with children nearby. (Subscription required)


Filed under Brand You | Send this send this to a friend


Take 48!

Working together, we've created a weekend program we call "Take 48." The rules are simple, really. The three senior leaders of the company - the CEO, the COO, and the Publisher/CRO - have agreed to not send a single email to any member of the FM team from 6 PM on Friday to 6 PM Sunday. It's hard for us to do - we're used to managing by email, and particularly used to getting "caught up" in the weekend down time.

Filed under Brand You | Send this send this to a friend


When Is Good: The Bare-Bones Meeting Scheduler

27 Jun 2008 from TechCrunch | Read the full story»
Need to schedule a meeting or phone call, but can't agree on a time that is good for everyone? Try using When Is Good, a dead-simple Web app that does just one thing: zero in on a meeting time that is good for everyone without sending 20 emails back and forth.

Filed under Brand You | Send this send this to a friend


Sorry for the interruption

22 Jun 2008 from Daniel Pink | Read the full story»
"Interruptions and the requisite recovery time now consume 28 percent of a worker’s day."

Filed under Brand You | Send this send this to a friend


Fighting a War Against Distraction

22 JUN 2008 from the New York Times | Read the full story»

DISTRACTED? And how. Beeped and pinged, interrupted and inundated, overloaded and hurried — that’s how we live today. We prize knowledge work — work that relies on our intellectual abilities — and yet increasingly feel that we have no time to think. For all our connectivity, we often catch little more than snippets and glimpses of one another. The greatest casualty of our mobile, high-tech age is attention. (Subscription required)

Filed under Brand You | Send this send this to a friend


Your Corporate Card Is Watching You

Increasingly, companies use corporate cards not only to win business and save money, but also to keep tabs on employees.

Filed under Brand You | Send this send this to a friend


Big Paycheck or Service? Students Are Put to Test

23 JUN 2008 from the New York Times | Read the full story»

A prominent education professor at Harvard has begun leading "reflection" seminars at three highly selective colleges, which he hopes will push undergraduates to think more deeply about the connection between their educations and aspirations. (Subscription required)

Hat tip: Stephen Garner

Filed under Brand You | Send this send this to a friend


The Microfame Game

17 JUN 2008 from New York Magazine | Read the full story»

There’s a new class of celebrity powered by the Internet. The stakes are smaller, but the rewards are within anyone’s reach. These are the rules.

Filed under Brand You | Send this send this to a friend


In a Year Off the Beaten Path, a New Direction for Life

15 JUN 2008 from the New York Times | Read the full story»

Taking a gap year after high school — to pursue other interests before applying to college — can define career paths. (Subscription required)

Filed under Brand You | Send this send this to a friend


Your Lifestyle May Hurt Your Credit

Lenders may be monitoring your bar tab or marriage counseling bill—which could be costly for consumers.

Filed under Brand You | Send this send this to a friend


To Get Noticed for a Job, Get Your Profile on the Web

15 JUN 2008 from the Washington Post | Read the full story»

"Job seekers today don't realize the extent to which social networks are the tool to reach someone inside the corporation you've targeted," said Gerry Crispin, a corporate-recruiting consultant at CareerXroads. That's a crucial connection, considering that one-third of outside hires come from employee referrals.

Hat tip: Stephen Garner

Filed under Brand You | Send this send this to a friend


Packed Calendars Rule Over Executives

16 JUN 2008 from the Wall Street Journal | Read the full story»

Far more than their predecessors, top executives face more demands from more people. They complain about a lack of spontaneity in their workdays and little time to mull over the problems that crop up. (Subscription required)



Filed under Brand You | Send this send this to a friend


E-Mail Sins, Horror Stories and Strategies

Host Steve Inskeep talks to Will Schwalbe, co-author of Send: The Essential Guide to E-mail for Office and Home, about e-mail overload.(Audio)

Filed under Brand You | Send this send this to a friend


Break Your Schoolhouse Habits!

Our years of formal schooling created habits that actually set us back when it comes to productivity and pushing ideas forward! While our instinct may be to live life as we were taught, we must consider the contrary. Some of the most productive creative professionals that we interview have a different approach to conventional wisdom.

Filed under Brand You | Send this send this to a friend


Keeping your career alive

Building a successful career requires continuous forward movement. One of the key factors that distinguish people who become superstars is that they are always on the move.

Filed under Brand You | Send this send this to a friend


Antonin Scalia's 10 Rules of Persuasion

The Supreme Court Justice has co-authored a new book counseling lawyers. The advice will help business professionals, too.

Filed under Brand You | Send this send this to a friend


Never Mind the Years. What Did You Do?

Sitting at your desk plugging away with your head down is not the way to boost your Wow! factor. Getting out and making things happen is.

Filed under Brand You | Send this send this to a friend


J.K. Rowling on the power of failure

09 Jun 2008 from Boing Boing | Read the full story»
J.K. Rowling's terrific commencement address at Harvard is available as a video, MP3, or text.
The fact that you are graduating from Harvard suggests that you are not very well-acquainted with failure....

Filed under Brand You | Send this send this to a friend


Escaping Corporate America: Changing Your Career Can Change Your Life by Pamela Skillings

No career choice is completely stable and risk free anymore. So if you're going to take a risk anyway, shouldn't you at least do it in pursuit of your passion?

Filed under Brand You | Send this send this to a friend


Networking on the Road

Don't let business travel keep you from reaching out. Instead, use the time in new places to your advantage.

Filed under Brand You | Send this send this to a friend


Bare-Legged Ladies: Hosiery Reveals Office Divide

05 JUN 2008 from the Wall Street Journal | Read the full story»


Hose or no hose? That is the question facing working women around this time of year. In today's informal workplaces, many women have peeled off the panty hose. Yet the transition has highlighted a generational divide. (Subscription required)(with video )




Filed under Brand You | Send this send this to a friend


Web Sites Offer Access to Mentors

03 JUN 2008 from the Wall Street Journal | Read the full story»

A growing number of Web sites allow prospective small-business mentors and protégés to easily find each other, allowing small-business owners to tap the expertise of people they might not otherwise meet. (Subscription required)

Filed under Brand You | Send this send this to a friend


Three Steps to Becoming A Web Conversationalist

18 JAN 2008 from Open Forum | Read the full story»

The key to being a good conversationalist is having something to say. And you can’t have anything to say if you aren’t well informed.

Filed under Brand You | Send this send this to a friend


Why Cutting Your Hours Could Boost Your Business

According to a Fast Company article by David Roberts, you should. Because, as Roberts asserts, if you don't you could hurt your business in the long run. To prove his point, Roberts points to studies that show a strong link between fewer hours and greater productivity.

Filed under Brand You | Send this send this to a friend


Anti-Wall Street Jobs

Not every college grad wants to become an i-banker. There are plenty who want a meaningful career that will still pay the rent.

Filed under Brand You | Send this send this to a friend


Talent agents for the YouTube era

Put something popular up on YouTube? Might be time to find an agent. Kai visits United Talent Agency's online division in Hollywood to learn about digital representation.

Filed under Brand You | Send this send this to a friend


Shifting Careers: Hot Ticket in B-School: Bringing Life Values to Corporate Ethics

These days, business schools teach that leadership exists at all levels, and corporate life should be about much more than just making money.(Subscription required)

Filed under Brand You | Send this send this to a friend


The Escalator Pitch

Veteran entrepreneurs and financiers have long understood the need for succinct pitches. Enter the Twitpitch. It's not what you think.

Filed under Brand You | Send this send this to a friend


When in San Francisco...

17 MAY 2008 from the Economist | Read the full story»

Business etiquette in San Francisco.

Hat tip: Influx Insights

Filed under Brand You | Send this send this to a friend


Status: Looking for Work on Facebook

01 MAY 2008 from the New York Times | Read the full story»

With American consumer confidence at a 26-year low and one in seven workers telling the Pew Research Center that they fear they will be laid off, social-networking sites are becoming, for some users, platforms from which to network for job leads, to forge professional contacts or even to announce to friends that you are out of work. Landing a job through a social network not designed for that purpose appears to be a rarity. But savvy users say the sites can be effective tools for promoting one’s job skills and all-around business networking. Even human resource professionals are encouraging people to log on.

Hat tip: MyBusiness Magazine

Filed under Brand You | Send this send this to a friend


Podcast: Technology vs. Personal Interaction

Business is all about relationships, but relationships are transformed by technology. Peter Handal of Dale Carnegie advises on using technology without losing crucial personal interactions. (Audio)

Filed under Brand You | Send this send this to a friend


Why Leisure Matters in a Busy World

Leisure has many different definitions — we can even have leisure at work and be more productive, healthy and creative. (Subscription required)

Filed under Brand You | Send this send this to a friend


Status: Looking for Work on Facebook

Social-networking Web sites like Facebook, Friendster and MySpace are turning into business tools. (Subscription required)

Filed under Brand You | Send this send this to a friend


Social network users overlook privacy pitfalls

People often think Facebook profiles and sometimes MySpace pages, if they're set as private, are only available to friends...

Filed under Brand You | Send this send this to a friend


Health Linked to Pecking Order

A new study about how the brain processes social status affects performance, motivation and health.

Filed under Brand You | Send this send this to a friend


Three tips for job hunting, and one good book

A lot of times we think we know what we’re doing in the job hunt, and then someone surprises us with information we didn’t think of. My latest bunch of surprises came from the book, What Does Somebody Have to Do to Get a Job Around Here? by Cynthia Shapiro, who I have interviewed before, and she is always super smart.

So here’s some advice, based on the surprises I found in the book ...

Filed under Brand You | Send this send this to a friend


Tough Times? Call Your B-School Counselor

15 APR 2008 from BusinessWeek | Read the full story»

As the economy goes sour, alumni are reconnecting with career services offices. Here's how counselors' expertise can help.

Filed under Brand You | Send this send this to a friend


What Makes A Workspace “Creative”?

23 Apr 2008 from PSFK | Read the full story»
What really fosters creativity in a ‘creative’ workspace? Anil Dash asked his readers as well as several innovators in the tech industry, including Ray Ozzie, Chief Software Architect of Microsoft (and the father of Lotus Notes), Jeff Bezos of Amazon, and Pierre Omidyar of eBay to reveal some of the workplace inspiration that helped get them where they are now. From the music they played to the (generally crappy) furniture they bought, the tech giants offer a glimpse into their creative environments before and amidst their big breakthroughs...

Filed under Brand You | Send this send this to a friend


Gen X faces retirement perfect storm

Faced with having to support ageing baby-boomers and debt-laden children, and no longer able to rely on the state to support them in their old age, fewer than a third of America's Generation X believe they will ever be able to retire and stop working completely.

Filed under Brand You | Send this send this to a friend


Managing Your Boss's Political Battles

Your boss's troubles aren't yours. Don't allow your superior to drag you into her fight—and drag you down, too.

Filed under Brand You | Send this send this to a friend


Catchers and throwers

14 Apr 2008 from Seth's Blog | Read the full story»
You can contact just about anyone you want. The only rule is you need to contact them personally, with respect, and do it months before you need their help! Contact them about them, not about you. Engage. Contribute. Question. Pay attention. Read. Interact. Then, when you've earned the right to attention and respect, months and months later, sure, ask. It takes a lot of time and effort, which is why volume isn't the answer for you, quality is. That's a great way to get a job, promote a site, make a friend, spread the word or just be a human.

Filed under Brand You | Send this send this to a friend


Catchers and throwers

11 APR 2008 from SquidBlog | Read the full story»

Catching is what you do when you collect friends of friends on Facebook, when you follow Twitterers, when you subscribe to RSS feeds of blogs you like. Catching can be a great way to organize your favorite bits of the web. Throwing is harder. Lots harder. It’s what you do when you post on your blog, and keep doing it a few times every week. It’s starting a petition on Care2.com and getting people to sign it. It’s what you do when you make lenses about the things, ideas and people that excite you.

Filed under Brand You | Send this send this to a friend


If You Must Fly, Some Suggestions

With more than 2,500 flight cancellations across the country this week, and more expected on Friday, air travelers should come to the airport prepared, travel specialists said. (Subscription required)

Filed under Brand You | Send this send this to a friend


Recession could lead to retirement catastrophe

Americans struggling to cope with the double whammy of rising healthcare costs and the economy spluttering to a halt are cutting back sharply on retirement saving, with the numbers confident they will be all right financially in their old age now down to their lowest since the last recession of 2001.

Filed under Brand You | Send this send this to a friend


15th Anniversary: Do You Speak Meme? Match the Buzz Phrase With Its Definition

Radical transparency, crowdsourcing and more: Take our quiz to see how many of these trends you know.

Filed under Brand You | Send this send this to a friend


Intrapreneurs and Adaptive Persistence

Author Gregg Vanourek on applying entrepreneurial principles to your life, why a recession can be a good time to start a business, and more.

Filed under Brand You | Send this send this to a friend


Study: Why E-Mails Are Often Misunderstood

"People tend to believe that they can communicate over e-mail more effectively than they actually can. Studies further suggest that this overconfidence is born of egocentrism, the inherent difficulty of detaching oneself from one’s own perspective when evaluating the perspective of someone else."

Filed under Brand You | Send this send this to a friend


Ira Glass, entropy, and software development

This idea that entropy is the enemy when you’re building something really makes sense: The universe is fighting against you. It’s trying to make whatever you’re creating chaotic and disordered. Everything will decline and degenerate unless you stop it from happening. Greatness come from being a ruthless killer. Without vicious editing, your creation is destined to wind up the same as all the other crap that’s already out there.

Filed under Brand You | Send this send this to a friend


Itineraries: Finding New Inspiration on Business Trips

For some businesspeople, and not just artists, traveling is an integral part of the creative process. (Subscription required)

Filed under Brand You | Send this send this to a friend


Can wealth affect health?

A few years ago, psychologist Sheldon Cohen conducted an experiment. First, he asked adults a key question about their childhoods. ...

Filed under Brand You | Send this send this to a friend


How to edit your resume like a professional resume writer

It’s very hard to write your own resume because a resume is a macro view of your life, but you live your life at the micro level, obsessing about daily details that have no bearing on your resume. So I recommend to a lot of people that they hire someone to help them. After all, spending money on a resume writer is one of the few expenditures that will have good return right away.

Filed under Brand You | Send this send this to a friend


Bigger Computer Monitors = More Productivity

10 MAR 2008 from the Wall Street Journal | Read the full story»

Working late? Blame your computer screen. A new study finds that bigger monitors make people more productive.

Hat tip: Freakonomics

Filed under Brand You | Send this send this to a friend


Facebook fatigue already? Get real

There's a hilarious spoof video on YouTube making the rounds and now some would suggest it's a harbinger of the social network's coming demise. If you believe that, I've got a bridge in Brooklyn I'd like to offer for sale.

Filed under Brand You | Send this send this to a friend


Long Workweeks Keeping Americans Up Late

Hey you! Dozing at your desk! Wake up, go home and get more sleep! That could be the message from a survey released Monday by the National Sleep Foundation. The survey of 1,000 people found participants average six hours and 40 minutes of sleep a night on weeknights, even though they estimated they'd need roughly another 40 minutes of sleep to be at their best....

Filed under Brand You | Send this send this to a friend


The art of nimble networking

Know why you want to network. Is it to raise your profile, create new opportunities, build alliances or simply to be well informed? When you are clear why you are networking then you are much more likely to do it well.

Filed under Brand You | Send this send this to a friend


Why solitary workers can be faster workers

25 FEB 2008 from Collision Detection | Read the full story»

[A]ccording to a new study, when you can see other workers performing different tasks out the corner of your eye, it slows you down.

Hat tip: Freakonomics

Filed under Brand You | Send this send this to a friend


Robbing from your own retirement

More workers are tapping into their 401(k) accounts to spend money and pay off mounting debts. Stacy Vanek-Smith reports while there may be advantages to borrowing from yourself there are also huge risks.

Filed under Brand You | Send this send this to a friend


When Services Fail: Relying Upon Web Email Services for Your Work

AHow much do you rely upon services that are out of your control? If you’re like most web workers it’s probably quite a bit. We covered this topic in January, but the recent failures of Yahoo! Mail and Microsoft Live Hotmail have resurfaced the call to have backup solutions in place if your online email provider is unavailable for any reason.

Filed under Brand You | Send this send this to a friend


The Advantages of Closing a Few Doors

26 FEB 2008 from the New York Times | Read the full story»

"Closing a door on an option is experienced as a loss, and people are willing to pay a price to avoid the emotion of loss," Dr. Ariely says. In the experiment, the price was easy to measure in lost cash. In life, the costs are less obvious — wasted time, missed opportunities. If you are afraid to drop any project at the office, you pay for it at home. (Subscription required)

Filed under Brand You | Send this send this to a friend


A Piece of Cake? Hardly, but Autumn Bayles Helped Herself, and Others, Rise to the Top

In 2005, about two years after Autumn Bayles became the first chief information officer at Philadelphia-based Tasty Baking Company, a supply chain executive quit the company. "As a part of my technology work, I was very involved with that side of the operation," said Bayles, who was hired to be part of president and CEO Charles Pizzi's turnaround team. "I raised my hand and said, 'Why don't you let me do this?'" They did, and she succeeded. Volunteering for new responsibilities and continuously growing in your job were two of the suggestions that Bayles, now senior vice president, strategic operations, offered her audience at the recent Wharton Women's Conference.

Filed under Brand You | Send this send this to a friend


They're Working on Their Own, Just Side by Side

20 FEB 2008 from the New York Times | Read the full story»

Coworking sites are up and running from Argentina to Australia and many places in between, although a wiki site on coworking shows that most are in the United States. While some have grown-up-sounding names, most seem connected somewhere between the communalism of the 1960s and the whimsy of the dot-com days of the ’90s, like the Hive Cooperative in Denver, Office Nomads in Seattle, Nutopia Workspace in Lower Manhattan and Independents Hall in Philadelphia. (Subscription required)

Filed under Brand You | Send this send this to a friend


YouTube meets Monster

RealPeopleRealStuff’s founders have launched a sister site named VideoJobShop.com, a kind of Monster/YouTube/Craigslist/Facebook mix. For rates ranging from free to USD 25 or more, VideoJobShop.com lets employers post videos describing the work and benefits they offer. To help them, the site contains a lengthy library of pre-recorded videos describing common occupations. Job hunters, meanwhile, can upload their video resumes in the hopes of catching an employer’s eye.

Filed under Brand You | Send this send this to a friend


Personal Lives, Office Lives

19 FEB 2008 from the Wall Street Journal | Read the full story»

In China, co-workers are almost like surrogate family members who know an enormous amount about each other's personal lives. Despite Americans' reputation for openness and warmth, things are very different here -- to the confusion of many Chinese. (Subscription required)

Filed under Brand You | Send this send this to a friend


A Modern Conundrum: When Work's Invisible, So Are Its Satisfactions

19 FEB 2008 from the Wall Street Journal | Read the full story»

In the information age, so much is worked on in a day at the office but so little gets done. In the past, people could see the fruits of their labor immediately. But it can be hard to find gratification from work that is largely invisible, or from delivering goods that are often metaphorical. (Subscription required)

Filed under Brand You | Send this send this to a friend


Lying is essential to doing business

Financial Times columnist Lucy Kellaway says she's OK with lying on the job. In fact, she believes the corporate world can't function without little white lies to get through the day.

Filed under Brand You | Send this send this to a friend


Cleaning Up Your Online Reputation

Google Yourself—And Enjoy It A host of new companies are offering to polish and shine reputations online.

Filed under Brand You | Send this send this to a friend


Discovering Second Acts in Sustained Working Lives

A chat with Marc Freedman about the growing phenomenon of encore careers and the obstacles facing older workers. (Subscription required)

Filed under Brand You | Send this send this to a friend


Indexing a Career: A Career Path in Pictures by Jessica Hagy

Jessica Hagy has a unique and irreverent sense of humor, and has the ability to capture complex realities in a 3” by 5” frame. Here she has organized a series of twenty index cards she has created throughout the years, plotting the trajectory of an imagined, but possibly recognizable, career path.

Filed under Brand You | Send this send this to a friend


The Project-Based Workforce

31 JAN 2008 from BusinessWeek | Read the full story»

The looming talent shortage means companies are adopting increasingly flexible work arrangements. Make sure you make yourself flexible, too.

Filed under Brand You | Send this send this to a friend


How to get hired by a 'Best' company

30 JAN 2008 from Fortune | Read the full story»

Even during economic downturns, Fortune's 100 Best Companies to Work For are constantly scouting for talent. Here's 10 tips on how to get your foot in the door.

Filed under Brand You | Send this send this to a friend


The personal branding revolution

How did the extraordinary convention that moves people into like-for-like jobs in different organisations become the quid pro quo for the recruitment industry; and how many times have we experienced the frustration of seeing managers delegate tasks to us or others that we or they may be wholly unsuited to? Too often to make it coincidental, I suspect.

Filed under Brand You | Send this send this to a friend


Baby Boomers, You've Got Another Career on the Way

Thanks to ever-longer life spans, it's likely that grey-haired professionals have a few more jobs ahead. See tips for planning a second act.

Filed under Brand You | Send this send this to a friend


Freedom = Success (And not the other way around)

Old version: work hard (for a very long time), achieve success, earn freedom (to retire and do all the things you missed out on while you were working) New version: find work that affords you freedom = success

Filed under Brand You | Send this send this to a friend


Dreaming About Work Can Be a Nightmare, But It Beats Insomnia

15 JAN 2008 from the Wall Street Journal | Read the full story»

Researchers have found that the brain's activities during sleep help us see connections and patterns we wouldn't otherwise make or see. But if they stumble onto the subject of work, you can only hope that they don't come true. (Subscription required)

Filed under Brand You | Send this send this to a friend


Talking Politics in the Workplace Can Be Hazardous to Your Career

With the race for the White House in full swing see these tips for handling political opinions and advocacy at the office.

Filed under Brand You | Send this send this to a friend


Putting Your Best Cyberface Forward

03 Jan 2008 from NYT > Health | Read the full story»
Now that first impressions are often made on the Internet, people are strategizing about how to virtually convey who they are, and crafting an e-version of themselves that appeals to multiple audiences. (Subscription required)

Filed under Brand You | Send this send this to a friend


Why not break the money taboo?

When you get together with your friends, do you share your financial situations? Commentator Shira Boss says a lot of us would profit from talking about our money issues.

Filed under Brand You | Send this send this to a friend


When It’s Time to Call the Cavalry

Some business travel problems are solved by hiring special services; others by not submitting to a no. (Subscription required)

Filed under Brand You | Send this send this to a friend


Year-End Review, With Yourself

26 DEC 2007 from the New York Times | Read the full story»

Goals are more meaningful when they result from your taking stock of where you actually are, which requires you to think about how your life has developed over the past year. Goals are also a good thing to look at come year-end. (Subscription required)

Filed under Brand You | Send this send this to a friend


It's About Time -- Literally

31 DEC 2007 from the Wall Street Journal | Read the full story»

As 2007 expires, we asked executives to reflect on how well they fulfilled resolutions to better manage time this year. (Subscription required)

Filed under Brand You | Send this send this to a friend


How to Lose Your Job on Your Own Time

The Web is a window on personal lives, and employers can peer in. (Subscription required)

Filed under Brand You | Send this send this to a friend


Learn to take criticism well by choosing your critics well

Do not choose your critics because they are the best at contructive criticism. Your best critics may be totally undiplomatic; you need to find the people who best understand your best attributes. If they understand your strengths, then they understand when you’re not using them.

Filed under Brand You | Send this send this to a friend


You Won’t Find Me in My Office, I’m Working

13 DEC 2007 from the New York Times | Read the full story»

Desks suffice for answering phones and filing forms, but when it comes to the creative or introspective aspects of a job, desks can be uninspiring at best, or formidable obstacles at worst. So we leave those desks. Because we can. We take our laptops and seek shelter (and WiFi) either elsewhere in the building... or farther away in libraries and bookstores. The term "white space" implies a place set apart, physically and mentally. (Subscription required)

Hat tip: PSFK



Filed under Brand You | Send this send this to a friend


Internet Vanity Becoming Common

A new report shows 47 percent of adult Internet users have Googled themselves. It shows people are comfortable posting personal information on the Web, and that it is easier for others -- employees to identity thieves -- to find information. Only 3 percent of all self-Googlers do it regularly. (Audio)

Filed under Brand You | Send this send this to a friend


It's a fact: Charity pays dividends

It may be counterintuitive that the mere act of giving money away will make your bank balance grow. But Syracuse University economist Arthur Brooks says that's exactly what happens. He talks with Kai Ryssdal.

Filed under Brand You | Send this send this to a friend


Gallery: Fantastic Fixes for Your Sad, Pathetic Cubicle

Is your cubicle gray, lifeless or boring? Designer Kelley L. Moore suggests some inspired alternatives, from the Zen Cube to the Casino Cube, in this gallery of images from her book, Cube Chic.

Filed under Brand You | Send this send this to a friend


Navigating the Office Holiday Party

Whether it's a year of big losses or big profits, most companies still manage to hold a holiday party for employees. Silicon Valley businessman Rich Moran offers some advice on avoiding the pitfalls of the season. (Audio)

Filed under Brand You | Send this send this to a friend


How to Find Your Passion And Make It a New Career

Many older professionals and executives want to combine a sense of purpose with earning an income. Perri Capell offers advice on exploring your interests.

Filed under Brand You | Send this send this to a friend


Shifting Careers: Finding the Money to Move Out and Up

When making a career change, money concerns may be a lot simpler than most would think. (Subscription required)

Filed under Brand You | Send this send this to a friend


Where Yellow's a Fashion No-No For Globe-Trotting Professionals

A friendly smile will do no good if your business-travel wardrobe makes you look like a rube, says columnist Christina Binkley.

Filed under Brand You | Send this send this to a friend


To Get Ahead in Your Field, Consider Stepping Backward

We interviewed successful executives who have made contrarian career moves. A few common themes emerged in their stories.

Filed under Brand You | Send this send this to a friend


Education: Pre-Collegiate Branding

03 Dec 2007 from Fast Company | Read the full story»
The next generation of business leaders certainly won't struggle with the concept of personal branding. Personal branding has become crucial at an even earlier life stage: the increasingly high-stakes college admissions process during the junior and senior years of high school ...

Filed under Brand You | Send this send this to a friend


Manage Those Holiday Gift Cards With Leverage

23 Nov 2007 from TechCrunch | Read the full story»
Gift cards are a big, inefficient business. A new startup called Leverage wants to help you manage all of those gift cards with a service it is launching next week (probably on Thursday). On Leverage, you will be able to register all of your gift cards and keep track of how much you have left or stored on each one. You will also be able to buy gift cards, or swap them with others (like Swapagift). The site will also let you manage all of your loyalty reward programs, such as frequent-flyer or frequent-stay plans.

Filed under Brand You | Send this send this to a friend


Dunbar’s Number

If you have more than 150 friends on Facebook, MySpace or LinkedIn, you could be breaking new barriers in relationship-building, or simply weakening the relationships you thought you had, suggests Carl Balik in The Wall Street Journal (11/16/07).

Filed under Brand You | Send this send this to a friend


Avoiding office party disasters

The Christmas holiday season is almost upon us, which means it is about time for the annual office party - with all the potential pitfalls that brings.

Filed under Brand You | Send this send this to a friend


Fast-Track Strategies For Rising to the Top

Employees at the bottom of the corporate totem pole can jump-start their careers by setting goals, showing up ready to learn and demonstrating maturity.

Filed under Brand You | Send this send this to a friend


Good News for Professionals Who Want to Work at Home

15 NOV 2007 from the Wall Street Journal | Read the full story»

A growing number of employers are hiring skilled new employees to telecommute right from the start. Before you rush to your email or phone to ask how to snag one of these jobs, there are things you need to know. (Subscription required)

Filed under Brand You | Send this send this to a friend


Tips From Web Greats On Becoming a Legend In Your Spare Time

14 NOV 2007 from the Wall Street Journal | Read the full story»

There are secrets to becoming the latest, greatest Web meme. Internet legends give Lee Gomes some advice on how to become a viral Web superstar. (Subscription required)

Filed under Brand You | Send this send this to a friend


Your Biggest Obstacle: You

12 Nov 2007 from FC Experts | Read the full story»
More often than not, we have a mental block around what we can achieve. For some people, there’s never enough time. For others, they’ll never be educated enough or experienced enough. The psychological barrier stops them from moving forward.

Filed under Brand You | Send this send this to a friend


What Should I Do Differently To Revive a Stalled Job Hunt?

Perri Capell on why it's important to spend less time on the computer and more time meeting people who can help you uncover potential openings.

Filed under Brand You | Send this send this to a friend


Networking at the Spa

13 Nov 2007 from NYT > Travel | Read the full story»
The golf course is not the only place to network in a casual setting. The new spot to do business with colleagues and clients is the hotel spa. (Subscription required)

Filed under Brand You | Send this send this to a friend


Build Your Brand in Bits and Bites: Building Your Personal Brand Online

Arruda and Dixson warn: "You are being googled." Internet research is now a no-brainer in the hiring process, whether you are applying for a job or pitching your bid. So, how can you impress recruiters and clients when they perform this kind of reference check? The authors offer steps to making you digitally distinctive.

Filed under Brand You | Send this send this to a friend


A Reality Check for Americans Obsessed With 'More'

The American dream is constantly evolving. Fifty years ago, folks wanted a house with a white picket fence. Now, it's a private jet. Are humans hard-wired to always want more than they have? (Audio)

Filed under Brand You | Send this send this to a friend