Blogging
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A Modest Blogging Proposal
If "pay per post" lets online writers shill for cash, why not go all the way and sell real-life opinions, too?Filed under Blogging
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Dell: $1 million in revenue via Twitter
Tweet tweet or ka-ching ka-ching? Dell attributes $1 million in revenue from Twitter, according to a report at InternetNews.com. 2,475 users follow DellOutlet, the account the company uses to post updates and sales alerts on discounted products from the Dell Outlet Store. DellOutlet is only one of at least 65 Dell accounts on Twitter, including Direct2Dell, StudioDell, DigitalNomads, and more.Filed under Blogging
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10 Lessons the Blogosphere Can Learn From Journalism
10. Creating History - Understand that what you write is not only available in the present day for all to see, but that it lives on into the foreseeable future as well. Just something to think about before you hit publish.
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10 Ways to Give Your Corporate Blog a Sense of Purpose
9. The Solution. Find out what keeps your customers up at night and help them address these problems and/or interests.Filed under Blogging
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Blogs Keep a Company Death Watch
As the number of company failures increases, so does the number of sites charting corporate demise.Filed under Blogging
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Who killed the blogosphere?
07 NOV 2008 from Rough Type | Read the full story»
Blogging seems to have entered its midlife crisis, with much existential gnashing-of-teeth about the state and fate of a literary form that once seemed new and fresh and now seems familiar and tired. And there's good reason for the teeth-gnashing. While there continue to be many blogs, including a lot of very good ones, it seems to me that one would be hard pressed to make the case that there's still a "blogosphere."
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How Twittering Critics Brought Down Motrin Mom Campaign
18 NOV 2008 from Advertising Age | Read the full story»
Two days after a new ad push for Motrin triggered an online backlash, J&J's McNeil Consumer Healthcare unit is pulling the campaign, from the New York office of independent shop Taxi, and begging a vocal mommy-blogging nation for forgiveness. (Subscription required)
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Company Blog: Single Spokesperson or Many Voices?
"Should a company blog be written by one person, or several, or by a faceless 'voice?' Should a company have one person as it's 'voice' in the market via various social media platforms?"Filed under Blogging
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In Era of Blog Sniping, Companies Shoot First
Blogging about staff cuts is particularly prevalent in Silicon Valley, where companies feel pressure to break bad news on their own blogs so that they can better control the message. (Subscription required)Filed under Blogging
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Q&A with a Corporate Blogger: Nick Ayres, The Home Depot
Q: Describe the key social media efforts at The Home Depot.
A: Simply put, social media is a growing part of what we call our "digital orange apron." The big idea is that social media gives us the opportunity to not only recapture some of the ground we've lost in the minds of some of our customers, it also gives us the opportunity to engage with an entirely new set of customers in a way that can really differentiate our brand in the market place.
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Twitter, Flickr, Facebook Make Blogs Look So 2004
20 OCT 2008 from Wired | Read the full story»
Writing a weblog today isn't the bright idea it was four years ago. The blogosphere, once a freshwater oasis of folksy self-expression and clever thought, has been flooded by a tsunami of paid bilge. Cut-rate journalists and underground marketing campaigns now drown out the authentic voices of amateur wordsmiths. It's almost impossible to get noticed, except by hecklers. And why bother? The time it takes to craft sharp, witty blog prose is better spent expressing yourself on Flickr, Facebook, or Twitter.
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The $10,000 College Blogger Scholarship
The College Scholarships organization is still taking applications for its third annual college blogger scholarship, offering one blogtastic student the opportunity to win $10,000 for his/her exceptional online content.
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7 Habits of Highly Effective Business Bloggers
5. One size doesn't fit all. As I've often said before; do not start a corporate blog unless you have a goal in mind. Given that different companies start a corporate blog for different purposes - some may use it to educate their users while some others for recruitment. Thus best practices are also going to vary from one example to the other.Filed under Blogging
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Technology: Can Bloggers Save the World?
Transforming social networking into social change.Filed under Blogging
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Blogging: In Praise of Small
Bloggers may long for the page views of a Huffington Post or DailyKos, but there's much to be said for speaking to a small, dedicated community.Filed under Blogging
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Marketing Moves to the Blogosphere
Sarah Halzack / Washington Post:Marketing Moves to the Blogosphere — One group that has been firing up its keyboards is corporate types. Of the approximately 112.5 million blogs on the Web, almost 5,000 are corporate, according to blog indexer Technorati. Calacanis blogged to start conversations and be a part of a virtual community, but corporate bloggers are in it for other reasons: talking directly to customers or giving a personal touch to a big business.
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Orwell's Blog
23 JUL 2008 from the Orwell Prize | Read the full story»
The Orwell Prize, Britain’s pre-eminent prize for political writing, is publishing George Orwell’s diaries as a blog. From 9th August 2008, Orwell’s domestic and political diaries (from 9th August 1938 until October 1942) will be posted in real-time, exactly 70 years after the entries were written.
Hat tip: Dan Pink
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Blogging Is Not A Crime
The number of incidents it tracks went from five arrests in 2003 to 35 last year. As blogging expands internationally, so do the risk of speaking one’s mind.Filed under Blogging
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Malwebolence: The Trolls Among Us
27 JUL 2008 from the New York Times | Read the full story»
In the late 1980s, Internet users adopted the word "troll" to denote someone who intentionally disrupts online communities. Early trolling was relatively innocuous, taking place inside of small, single-topic Usenet groups. The trolls employed what the M.I.T. professor Judith Donath calls a "pseudo-naïve" tactic, asking stupid questions and seeing who would rise to the bait. The game was to find out who would see through this stereotypical newbie behavior, and who would fall for it. As one guide to trolldom puts it, “If you don’t fall for the joke, you get to be in on it.”
Today the Internet is much more than esoteric discussion forums. It is a mass medium for defining who we are to ourselves and to others. Teenagers groom their MySpace profiles as intensely as their hair; escapists clock 50-hour weeks in virtual worlds, accumulating gold for their online avatars. Anyone seeking work or love can expect to be Googled. As our emotional investment in the Internet has grown, the stakes for trolling—for provoking strangers online—have risen. Trolling has evolved ...
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12 proven ways to get your post to the top of digg
Well, that was one of them. Put a number in your headline and do a list. You know, there are a ton of tactics that you can use to increase readership. Plenty of blogs will tell you what they are. [But] ... Write what you believe, not what sells.Filed under Blogging
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Interactive Case Study: Getting Fired for Blogging?
Does your company have the right to say whether you can blog about your job? Read about the former Delta employee who says she was unfairly dismissed for blogging.Filed under Blogging
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At the Uneasy Intersection of Bloggers and the Law
There is no better way to get a blogger fired up than by telling him what he cannot publish — although you might forgive a government prosecutor for thinking otherwise. (Subscription required)Filed under Blogging
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The 'Fake' Steve Jobs Is Giving Up Parody Blog
Daniel Lyons, the former Forbes magazine journalist who wrote the blog The Secret Diary of Steve Jobs for the last two years, is moving on with his professional life and creative pursuits. (Subscription required)Filed under Blogging
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U.K. Uses Blogs To Bring G8 To The People
The administration of British Prime Minister Gordon Brown is bringing the Group of Eight meeting to Britons via the social networking site Twitter. Brown's government has been ahead of the technology curve in a bid to reach voters.Filed under Blogging
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Iran: death penalty for "corrupt weblogs"
New legislation has been proposed in Iran that could make blogging a crime punishable by death.Filed under Blogging
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Bloggers: Big Media Is Watching
As content recognition software gets more sophisticated, expect more copyright-related battles online like the recent AP-blogger flap.Filed under Blogging
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The A.P. Asserts Tough (and Still Secret) View of Copyright on Blogs
In a fight with a social news site, The Associated Press has asserted that Internet sites cannot quote the headline and first paragraph of its articles. (Subscription required)Filed under Blogging
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15 Entrepreneur Blogs Worth Reading
13 JUN 2008 from the Wall Street Journal | Read the full story»
The best entrepreneur blogs – and often the most successful ones — do more than just promote the entrepreneurs or their projects. Star power can draw attention, but it won’t sustain it if the blog doesn’’t "give." Give is a broad term. You can give tangible tools and information to help build a business. Or a motivational story that inspires someone to try an idea. You can give a laugh. You can give food for thought. You can give debate. You can give of yourself, and if you’re interesting enough, people will come back for more. (Subscription required)
Hat tip: MyBusiness Magazine
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The Associated Press to Set Guidelines for Using Its Articles in Blogs
The effort may offer a prominent definition of the important but vague doctrine of "fair use," often a contentious issue in the blogosphere. (Subscription required)Filed under Blogging
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Welcome to the Web refactory, AP
The Associated Press wants to create guidelines for excerpting from its news articles. But fundamentally the Net is a place where new material is factored out of antecedent matter and connected in an information "web" via links and snippets.Filed under Blogging
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Bloggers Seek Professional Training From Journalists
Non-journalists entering the world of blogs, online feedback forums, online videos and news websites provide information that newspapers and other media can't or don't. But many are now turning to professional journalists for guidance.Filed under Blogging
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A commenter's Bill of Rights? Let's think first
A blogosphere spat triggered by a few ticked-off folks leads to a more searching conversation about the rightful extent of a commenter's prerogative.Filed under Blogging
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Study Shows Blogging Now 'Mainstream' Among Women
28 MAY 2008 from Advertising Age | Read the full story»
According to a recent study by BlogHer and Compass Partners, more than one-third (35%) of all women in the U.S. aged 18 to 75 participate in the blogosphere at least once a week. And that number increases if less-frequent visits are factored in. Of those women who are online any amount of time, 53% read blogs, 37% post comments to blogs and 28% write or update blogs, according to the study. (Subscription required)
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Beyond Blogs
22 MAY 2008 from BusinessWeek | Read the full story»
Three years ago our cover story showcased the phenomenon. A lot has changed since then.
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Exposed
What I gained — and lost — by writing about my intimate life online.Filed under Blogging
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After Forays With ABC and HBO, a Video Blogger Returns to Video Blogging
Feeling a little burned by big media, Amanda Congdon, the former host of "Rocketboom," has returned to online blogging, hosting and producing on "Sometimes Daily."Filed under Blogging
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Cuba Bars Blogger from Accepting Award in Spain
Last year, Time magazine named Raul Castro one of the 100 most influential people in the world. This year, he is off the list, but another Cuban has taken his place. Her name is Yoani Sanchez, creator of a critical blog titled "Generation Y" that has received over a million hits. (AudioFiled under Blogging
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Olympic-Torch Security Troops Block Everest Bloggers' Climb
Climbers on Mount Everest's south side are surreptitiously blogging a standoff with Nepalese soldiers ahead of China's Olympic torch run on the opposite side of the mountain next week. With a news blackout 1 in effect since Monday at the Everest base camp -- and no news media at camps farther up the mountain -- the situation is being chronicled only by a smattering of international climber/bloggers.Filed under Blogging
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Cuban Blogs Offer Candid View of Life Under Communism
A month after ordinary Cubans won the right to own computers, the government is still keeping a rigid grip on Internet access. But thousands are finding their way online, and a daring few are posting blogs about life in the communist-run country.Filed under Blogging
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Video Comments? No Thanks - 5 Reasons They Don't Work
Yesterday morning the web's largest web tech blog added video comments courtesy of of live video startup Seesmic. About 24 hours later, video comments had turned into a mini-trend with another 80 blogs installing them. While adding them at TechCrunch was a smart move by founder Michael Arrington -- who is also an investor in Seesmic -- because they've clearly already paid small dividends in spreading the product, I wonder if they're really adding to the conversation. Below are 5 reasons why I don't particularly care for video comments out of the gate.
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Tension Over Sports Blogging
Tension over sports blogging is one of the strains between sports franchises, leagues and reporters to have emerged during the digital age. (Subscription required)Filed under Blogging
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Does Your Company Need a Chief Blogger?
14 APR 2008 from Advertising Age | Read the full story»
To blog or not to blog? It's a question marketers are still grappling with years after the first waves of corporate blogging flooded the web. But for better or worse, it seems corporate blogging -- and the title of chief blogger -- is beginning to hit its stride. Companies such as Coca-Cola, Marriott and Kodak all have recently recruited chief bloggers, with or without the actual title, to tell their stories and engage consumers. (Subscription required)
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Fake Blogs Banned - Crackdown on Corporate Fakes (Watch Out Wal-Mart, Sony and McDonalds)
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Six Apart wrestles the social-media dragon
The software company behind TypePad and Movable Type launches a Facebook app that lets users update a whole lot of blogging and messaging accounts from one interface.Filed under Blogging
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Blog Content On Airline Entertainment Systems
On our recent flight on Virgin America to SFO we noticed that music blog/label RCRD LBL has a music channel on their In Flight Entertainment system. VA also has video podcasts from Boing Boing, Digg and TED which are updated monthly. Charles Ogilvie who created and runs the system told PSFK that the new airline hopes to have more daily blog content to sit alongside traditional media when they launch their Read section of the IFE.Filed under Blogging
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In Web World of 24/7 Stress, Writers Blog Till They Drop
Some professional bloggers complain of the stressful demands of a constant flow of news and comment. (Subscription required)Filed under Blogging
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Military Report: Secretly Recruit or Hire Bloggers
U.S. Special Ops undergoes a clandestine effort to establish its own blogging arm.
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Citizen Huff
Since the blog The Huffington Post was launched, it has grown in ways that few people, except perhaps founder Arianna Huffington, expected. (Subscription required)Filed under Blogging
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A content suggestion engine for blogging? That could work…
Launching in Alpha today is Zemanta, the European startup which has developed a facility for Wordpress blogs to suggest contextually relevant links, pictures, related content and tags using an internally developed semantic analysis engine.Filed under Blogging
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Doctor Blogs Raise Concerns About Patient Privacy
13 MAR 2008 from NPR | Read the full story»

Medical blogs have drawn back the curtain on the inner workings of the health care profession.
Hat tip: Freakonomics
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10 Easy Ways to Piss Off A Blogger
10 MAR 2008 from the Influential Marketing Blog | Read the full story»
7. Ask for favors as part of your first outreach to them without building a relationship or earning the right to ask them to help you.
Hat tip: Church of the Customer
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17 Tips For Getting Bloggers To Write About You
11 MAR 2008 from InformationWeek | Read the full story»
One of the best ways to get publicity and generate buzz is to get bloggers to write about what you're doing. Boing Boing co-author Cory Doctorow provides some tips on making it easy for bloggers to point to you.
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Political blogs are definitely long tail, survey says
Online survey finds 56 percent of people don't read political blogs, while only 40 percent of U.S. Internet users visit any blog in a month, ComScore says.Filed under Blogging
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Olympic Athletes Free to Blog… Sort Of
25 FEB 2008 from Popular Science | Read the full story»
Officially, the International Olympic Committee has permitted athletes to blog from the Beijing Games. But that doesn’t mean they’re allowed to write just anything.
Hat tip: Freakonomics
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Wal-Mart Tastemakers Write Unfiltered Blog
Known for its by-the-book culture, Wal-Mart is now encouraging its merchants to speak frankly about the products the chain carries on Checkoutblog.com. (Subscription required)Filed under Blogging
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Blogger, Sans Pajamas, Rakes Muck and a Prize
Cited for its reporting on the firing of eight U.S. attorneys, the political blog Talking Points Memo became the first Internet-only news operation to win the George Polk Award. (Subscription required)Filed under Blogging
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Oxymoronic 'Book of Blogs'
'Ultimate Blogs' promises to present 27 'masterworks' from the blogosphere in book form. LOL!Filed under Blogging
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Solving the Challenges of Corporate Blogging
How do you enable legions of bloggers if you are a company like Microsoft? What policies and procedures do you put in place? What approval process can handle thousands of blogger posting each day? Who owns the corporate blog, Corporate Communications or Interactive?
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Top General Says Let Soldiers Blog
Lt. Gen. William B. Caldwell IV, who became the face of the American military effort in Iraq in 2006 and 2007, begs the armed services to let troops blog and post to YouTube. But Army rules squeeze military bloggers hard and military nets ban the video site.Filed under Blogging
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What happens to blog-posts after you click Publish
Wired has a tasty infographic showing what happens to a blog-post after you click "publish" -- all the scrapers, bots, ad-servers, splogs and bloggers who read and process it.Filed under Blogging
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Brothers Reconnect Using Video Blogging
When brothers John and Hank Green realized their relationship had become nothing more than a series of text messages and e-mails, they decided to do something about it: They began posting video blogs for each other on YouTube. (AudioFiled under Blogging
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How to Leverage the Power of Social Media to Market Your Blog
03 JAN 2008 from North x East | Read the full story»
We know how to join and create an account, but how can we tap into that audience in an organic way, without becoming a spammer? It’s possible. Not necessarily easy, but it can be done.
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15 Powerful Ways to Differentiate Your Blog from the Crowd
19 DEC 2007 from North x East | Read the full story»
The main thing: don’t just do what everyone else is doing. Study your field, see what’s being done, and by all means, do the things that are working for others. But do it in a new or interesting way, with some kind of difference that will get you noticed.
Hat tip: Signal vs. Noise
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An inconvenient truth about blogging
Sure, blogging is an integral part of what transparent leadership looks like cira 2008, and bloggers do great things, but blogging has its downside. (VideoFiled under Blogging
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New Services Help Bloggers Bring in Ad Revenue
15 JAN 2008 from the Wall Street Journal | Read the full story»
Bloggers are earning advertising dollars on their sites through new services that go well beyond the standard pay-per-click text ads or display ads. (Subscription required)
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For Broadway Play, Mamet Is a Blogger
In a promotion for his soon-to-open play "November," David Mamet will continue to write a blog from the perspective of his leading character after the premier. (Subscription required)Filed under Blogging
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Clinton Chasing Youth Vote: 'We Should Have a Government Blogging Team!'
With the Facebook generation emerging as the key to primary success, Hillary Clinton picks up a campaign line from presidential rival Barack Obama and says that we should have a more transparent government. Step One: Hire a team of government bloggers.Filed under Blogging
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Some Brand-Name Bloggers Say Stress of Posting Is a Hazard to Their Health
Blogger Om Malik’s heart attack — and his blogging about it — raises the issue of what happens when a blogger becomes a name brand. (Subscription required)Filed under Blogging
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Techmeme video highlights blogosphere pile-on effect
Watch two days of the Web go by in under a minute. (VideoFiled under Blogging
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In Blog, a Military Man Writes About His Own Death
"I died doing a job I loved," U.S. Army Major Andrew Olmsted wrote in his final online piece. (Subscription required)Filed under Blogging
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Basketball, Iranian Style
03 JAN 2008 from the Wall Street Journal | Read the full story»
Josh Moore came to Iran to play basketball in hopes of getting back to the NBA. But when he came down with food poisoning, he did what any computer-savvy seven-footer would when marooned in Iran: He started blogging. (Subscription required)
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Now You Can Graph Your Twitter Usage
Now You Can Graph Your Twitter Usage — Twitter has the potential of breaking into the mainstream this year. A lot of what's going on around Twitter is not dissimilar to the earlier days of blogging; we're seeing evangelists, some basic mainstream adoptions, and even some tracking services.Filed under Blogging
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Steven Gilliard Jr. | b. 1964: Invisible Blogger
A shy kid from Harlem but a firebrand online. (Subscription required)Filed under Blogging
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Blogging Becomes More Mobile
New "microblogging" tools give people the ability to post short blogs -- just a sentence long. A new generation of tools lets users publish audio and video blogs simply by using their cell phones, which means people can blog from almost anywhere and at any time. (AudioFiled under Blogging
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Blogging’s a Low-Cost, High Return Marketing Tool
Although small businesses with blogs are still a distinct minority, blogging can be a low-cost way to market and boost a small company’s brand. (Subscription required)Filed under Blogging
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Blogs Become Serious Business
Blogs matter more than ever -- to political candidates, to a colonel managing a war, to human-rights advocates trying to deliver their message. Two experts discuss the growing impact of blogs. (AudioFiled under Blogging
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NCAA to bloggers: Don't post too often
In a move already drawing harsh criticism, the NCAA is setting strict limits on how often bloggers at college sports events can post updates from championship games.Filed under Blogging
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Japan Leads World In Mobile Blogging
According to the Technorati 2007 "State of the Blogsphere" report, Japanese is the #1 blogging language in the world, accounting for 37% of all blog posts, narrowly edging out English at 36%.Filed under Blogging
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Top 10 Tips for New Bloggers From Original Blogger Jorn Barger
To celebrate the 10th anniversary of the word "blog," one of the original bloggers, Jorn Barger of Robot Wisdom, offers his top 10 tips for new bloggers.Filed under Blogging
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A license to blog?
David Hazinski feels that "unfettered 'citizen journalism' [is] too risky," and argues that it "isn't journalism at all." In a recent column, he outlines three steps that he feels news media should take to change the information climate.Filed under Blogging
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When to Talk Back
Media Guerrilla has a great post called Online Response Tactics 101 that gives advice to companies about when to talk back to someone who is writing online. Everyone runs into this question, I think.Filed under Blogging
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PayPerPost Fights Back Against Google's PageRank Changes
In one fell swoop, Google last month reduced the PageRank of many PayPerPost bloggers, throwing the young advertising network's business model into chaos. NowPayPer Post is fighting back with its own website-ranking system.Filed under Blogging
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CMU algorithm produces new blog ratings
Just got a release from Carnegie Mellon about a new algorithm that rates the blogs we should read "to be most up to date." Interestingly, if we have only time to read 100 blogs, Instapundit ranks first. (Since it's an...Filed under Blogging
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Bloggers beware: You're liable to commit libel
If you write, host, or even comment on a blog, you need to know your rights and responsibilities under defamation law. You may be risking more than you know.Filed under Blogging
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Team Blogging at Southwest: Making a Group of 30 Work for One Blog
I spoke to Paula Berg, PR manager of Southwest Airlines, who has been managing the corporate blog for some time. It has been really successful, and they have more than 30 contributors, all of whom are making it work because they don't have to blog daily or weekly, but quarterly.Filed under Blogging
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Bloggers have sway in Google for brand name searches
Prominently positioned customer blog posts in the SERPs that either love you or hate you can be more powerful than product reviews for a number of reasons.Filed under Blogging
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Italy proposes a Ministry of Blogging with mandatory blog-licensing
Nick sez, "Famous Italian anti-government campaigner and blogger Beppe Grillo describes a proposed new Italian law which would force all bloggers to register, pay tax and be regulated by a government body."Filed under Blogging
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Human Services Secretary Takes Blogging Seriously
In August, Health and Human Services Secretary Mike Leavitt became the first cabinet secretary to have his own professional blog, which HHS says receives hundreds of visits per day. He writes from his Blackberry at all hours, responding to comments and making sure to post several times a week. (AudioFiled under Blogging
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Quote of the Day.
"Blogging is intellectual prototyping." Roger Martin, dean of the Rotman School of Management, University of Toronto. You put the ideas out there and start a conversation that leads to something... or not....Filed under Blogging
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Companies Try to Score With Athletes Who Blog
04 OCT 2007 from the Wall Street Journal | Read the full story»
Several athletes have seen their online blog comments turn into public relations debacles, giving their marketing partners pause. (Subscription required)
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Blogs get the old-media habit
01 OCT 2007 from the Financial Times | Read the full story»
When Arianna Huffington announced plans two-and-a-half years ago to publish a blog, she was greeted with derision by many of the vocation’s purists. The archetypal blogger, after all, was supposed to be a solitary outsider who worked from home – preferably in pyjamas – railing against the arrogance and excesses of the so-called mainstream media. Ms Huffington, on the other hand, was a multi-millionaire author and socialite with a Rolodex of well-connected friends from Hollywood to Washington. (Subscription required)
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US State Department dips into world of blogs
26 SEP 2007 from Yahoo! News | Read the full story»
The State Department entered the crowded blogosphere Wednesday with the launch of "Dipnote," an Internet chat forum designed to shed cyber-light on US foreign policy. The new blog promised to cut through diplomatic jargon and invited the public to discuss burning issues of the world today...
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Sailboat Blogger Vies for Seaside Broadband
A retired newspaperman and his wife drop out of society and head to Mexico on their sailboat. They learn that blogging presents as many adventures as sailing.Filed under Blogging
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IBM on governmental blogging
The IBM Center for the Business of Government has issued a report called "The Blogging Revolution: Government in the Age of Web 2.0" by Donald Wyld at Southeastern Louisiana University. It's a nicely done 70-page report, although only the first thirty pages are really on the topic announced in the title. The rest is a more generic backgrounder on blogging.Filed under Blogging
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D.C.'s New Young Blogging Elite
12 SEP 2007 from the Wall Street Journal | Read the full story»
Blogging is becoming a popular career option for young professionals in Washington who aren't necessarily interested in more traditional media or political positions. (Subscription required)
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Technorati tries to organize the blogosphere
Technorati is making an attempt to organize the growing blogosphere with their new "Topics" feature.Filed under Blogging
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Penny Pinching Benefits One Blogger
Dawn Meehan started a blog in hopes of getting extra income from ads on the site. She wrote about grocery shopping with her six kids and how hard it is to save money while the kids snuck things into the cart. (AudioFiled under Blogging
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Run a Corporate Blog
Steve Rubel, a senior vice president at the Edelman PR firm who blogs at Micro Persuasion, offers a few tips on how to blog for your company without spilling secrets, getting fired or putting your readers to sleep.Filed under Blogging
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If You Blog It, They May Come
Small businesses find blogging can be useful -- but awfully time consuming.Filed under Blogging
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Army Reports Brass, Not Bloggers, Breach Security
Military secrets are more likely to be leaked on Defense Department websites than on the blog of any private soldier, Army audits conclude.Filed under Blogging
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Business Blogging
Fast Company talks to Anil Dash, chief evangelist of Six Apart, the company behind The Movable Type publishing platform, TypePad weblogging service and LiveJournal, an online community organized around personal journals, about the benefits of blogging for businesses. (AudioFiled under Blogging
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Companies Seek Edge with Blogs, Video
Inc. 500 companies are actively engaging in a variety of online social media, a new study shows.Filed under Blogging
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Reports of Blogging's Death Are Greatly Exaggerated
This new medium is about opinions, and transparency. And it's here to stay as long as people who feel passionately about broadcasting their opinions can maintain and grow an audience.Filed under Blogging
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Bloggers Ponder Unionization to Consolidate Their Strength
Is the free-ranging blogosphere ready for the organized discipline that joining a union would mean? Many say no, but a growing number of bloggers think it's a good idea.Filed under Blogging
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‘Fake Steve’ Blogger Comes Clean
An editor at Forbes has been lampooning Steven P. Jobs, Apple’s chief executive, on a popular blog, "Fake Steve." (Subscription required)Filed under Blogging
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Women are blogging. Why isn't the media listening?
The annual BlogHer conference drew 800 female bloggers to Chicago last week. Why didn't the national media cover this important event?Filed under Blogging
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Malaysia cracks down on bloggers
Malaysia threatens to use anti-terrorism laws against bloggers who insult Islam or the king.Filed under Blogging
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Podcasting and Not One, but Two Associations
Suddenly, the podcasting world has not one, but two new associations aimed at dealing with the new medium's issues, including helping create standards for measuring traffic and creating ads. After the Association for Downloadable Media was created last week, another...Filed under Blogging
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Lewis Green: Are Bloggers Allowed to Make Money?
If you read lots of blogs, you likely have come across several posts that discuss selling blog advertising or exchanging space for such things as iPods. The most recent and the best, I think, is Mack Collier's post at The Viral Garden entitled "Blog Monetization; How Do We ALL Win?
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10 Ways to be Productive with Your Blog
... even if blogging isn’t what you hope to do for a living, it might be a smart idea to get one going ... because if used correctly, a blog can make you productive in many ways.Filed under Blogging
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Corporate Blogging 101: 10 Easy Steps to Get a Corporate Blog Up & Running
Running a corporate blog is a totally different ballgame from running a personal blog. Based on my experience starting the LinkedIn blog, here's a quick primer - just 10 easy steps (encompassing strategy, tactics and measurement) that you need to focus on to get any corporate blog off the ground.Filed under Blogging
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Happy Blogiversary
14 JUL 2007 from the Wall Street Journal | Read the full story»
It's been 10 years since the blog was born. Love them or hate them, they've roiled presidential campaigns and given everyman a global soapbox. Twelve commentators -- including Tom Wolfe, Newt Gingrich, the SEC's Christopher Cox and actress-turned-blogger Mia Farrow -- on what blogs mean to them. (Subscription required)
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