Failing as a Brand Strategy
02 JUL 2008 from ClickZ | Read the full story»
If you've been using Twitter, you know the issue. The service's reliability has been challenged recently, to say the least. It ranges from minor inconveniences to outright total failure, and Twitter members have seen more than their share of "Twitter is stressing out a bit right now..." messages... The Fail Whale image, consistent with the user-driven norm of social applications, is now a brand of its own.
Hat tip: Biz Stone
Filed under Branding