Great Numbers, Not So Great Design
30 APR 2008 from Subtraction | Read the full story»
Let me admit a real prejudice that I have, and maybe you can try to convince me that I’m wrong: it’s my belief that you just can’t get great design out of a design agency with a staff larger than a dozen or two. Design doesn’t scale well, in my opinion, or at least it doesn’t do so easily. This craft, and whatever pretensions to art it can pull off, rests so much on the efficiency of transferring ideas from the brain to the hand. This means that in its ideal form, it works best when practiced by a single person.
Hat tip: Signal vs. Noise
Filed under Design