The New Rules of Viral Marketing: How Word-of-Mouse Spreads Your Ideas for Free
09 APR 2008 from ChangeThis | Read the full story»
You and I are incredibly lucky. For decades, the only way to spread our ideas was to buy expensive advertising or beg the media to write (or broadcast) about our products and services. But now our organizations have a tremendous opportunity to publish great content online—content that people want to consume and that they are eager to share with their friends, family, and colleagues. Word-of-mouse is the single most empowering tool available to marketers today.
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