Sending in the Marines (to Recruit Women)
21 APR 2008 from the New York Times | Read the full story»
Mr. Cronin said the current effort was much different because everyone involved took the time to "understand the psychographics," that is, figuring out which women might actually want to join the military, and why. That is why the campaign aims at athletic women, not just all women graduating from high school, and the messages conveyed are much more egalitarian. (Subscription required)
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