"You can have extremely relevant information and content but if no one is seeing it, what’s the point?" says Unilever’s Dove marketing director Kathy O’Brien in a Wall Street Journal piece by Suzanne Vranica (4/10/08). Kathy is explaining why Dove is rolling out its new online community for women, Dove.com, on Microsoft’s portal, MSN.com. She hopes that the MSN connection will give the brand "accelerated access" to its target audience.

Filed under Strategies

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