Does Your Company Need a Chief Blogger?
14 APR 2008 from Advertising Age | Read the full story»
To blog or not to blog? It's a question marketers are still grappling with years after the first waves of corporate blogging flooded the web. But for better or worse, it seems corporate blogging -- and the title of chief blogger -- is beginning to hit its stride. Companies such as Coca-Cola, Marriott and Kodak all have recently recruited chief bloggers, with or without the actual title, to tell their stories and engage consumers. (Subscription required)
Filed under Blogging