The Flip takes 13% of the camcorder market by doing less
Pogue says the secret is that it just simply works. It’s always ready, it’s always trustworthy, it’s always with you. The quality isn’t the sell, the convenience and foolproofery is. You can’t make a mistake, you can’t do anything wrong. Its purpose is pure to the core: Shoot quick videos without thinking about it. I love it. Kudos to Pure Digital for having the discipline to make a camcorder for the rest of us.
Filed under Design
