When Marketing To Women, Grey Is The New Pink
08 FEB 2008 from andHow to Reach Women | Read the full story»
As marketers, as Americans, as humans, we long for simplicity. When faced with complex concepts, that often include contradictions we immediately reach for our virtual gardening shears (the big ones that require two hands) and start lopping (can you tell I've been pruning my rose bushes back...). This make sense as simple is both communicable and actionable and ultimately, we all want to get stuff done. However, increasingly, it is an approach you pursue at your own peril.
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