Seemed Like a Good Idea Inc.
06 FEB 2008 from the Wall Street Journal | Read the full story»
Blue french fries. A colorless soda that tastes funny. A frozen soup-and-sandwich convenience food that turned out to be inconveniently labor intensive. These products not only failed in the marketplace, but did so predictably, at least in the eyes of Calvin L. Hodock, a marketing guru whose "Why Smart Companies Do Dumb Things" is all about the many ways that innovation can go wrong. (Subscription required)
Hat tip: 800-CEO-READ blog
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