Howard Schultz Must Blog
05 FEB 2008 from Brand Autopsy | Read the full story»
As we know, Howard Schultz has returned as CEO at Starbucks. He's committed to fixing the "unintended consequences" caused by growing its store footprint at a rapid pace. Such unintended consequences have included losing the company's identity and the dilution of the unique customer experience Starbucks once delivered. Howard has also pledged to refocus the company on growing its relationships with customers.
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