GE's Judy Hu: 'We're Reinventing a Brand and a Company'
Jeff Immelt, chairman and chief executive of General Electric, is remaking one of the world's best-known companies into an eco-minded innovator. Judy Hu has to communicate his vision to the world. Hu is global executive director for advertising and branding for the Connecticut-based conglomerate and overseer of its award-winning "Imagination at Work" and "Ecomagination" ad campaigns. "Jeff decided that we could no longer drive growth through acquisition," says Hu, who spoke at the recent 2007 Wharton Marketing Conference. "We had to focus on R&D and creating new products and services. Our story is about a new vision for GE."
Filed under Branding
