It may be a bit too harsh to accuse Tesco of arrogance, exactly, but it does sound like some very serious mistakes have been made with its Fresh & Easy venture. Given the allure of Tesco's original promise -- a store that fills a gaping void in the American grocery landscape, my hope is that they will correct their course quickly (and certainly before they land here in New England, where the locals have a history of turning back unwelcome invasions).

Filed under Branding

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