Change Management: Creating Peak Experiences For Strangers
I want to share a story with you that may shift your thinking from being a marketing mercenary to being a marketing missionary. A marketing mercenary focuses on the return on investment (ROI) associated with marketing to their target market... 95% of what my company, Joie de Vivre Hotels, does fits this category. But, every once in a while, it helps to throw a "Hail Mary pass” - a marketing promotion that is more about your company's mission than it is about your product.
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