In Retail, Profiling for Profit
17 AUG 2005 from The Washington Post | Read the full story»
Big chain stores used to be among the most egalitarian of places. They were aimed at the average person, the generic "shopper," without conscious regard to background, race, religion or sex. That is changing as computer databases have allowed corporations to gather an unparalleled amount of data about their customers. Many retailers, like Best Buy, are analyzing the data to figure out which customers are the most profitable -- and the least -- and to adjust their policies accordingly.
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