WASHINGTON -- Major advertisers like Volvo and General Motors are making noise about, and with, podcasts Volvo paid Weblogs Inc. $60,000 to sponsor the Autoblog.com Web log and podcast for six months, BusinessWeek Online reported. Four months into the deal, the podcast, an audio program that can be downloaded from the Internet, has been retrieved 20,000 times. General Motors has also begun "FastLane radio," featuring one podcast that included a company public relations...

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